Joyería Papidú was born in 1976 in Guatemala City, as the materialization of a dream conceived by the gemologist, jewelry designer and goldsmith, Jorge Novo Docampo and his wife Victoria Reyes de Novo. Jorge Novo came from a family of Spanish goldsmiths- his father and grandfather before him. Jorge’s children, Fátima and Manolo Novo, are fourth generation jewelers and the first born in Guatemala. Originally, Joyerías Novo were in Spain, moved to Cuba and later established in the United States. When Jorge Novo married Victoria Reyes and started a family, they moved the business to Guatemala, his wife's country of origin. The Novo's decided to change the business name to Joyería Papidú once in Guatemala. Papidú being the name by which Jorge's eldest son called him instead of “Dad".